Use your creativity and passion to raise funds and awareness for the care, support and research efforts of the Alzheimer’s Association during the summer solstice, the longest day of the year. The Longest Day is a peer-to-peer fundraising initiative by the Alzheimer’s Association in which people from across the world are encouraged to host an activity of their choice to raise funds and awareness for the care, support and research efforts of the global organization. Fundraising activities can include anything from basketball to baking and card games to crafts. Participants simply choose an activity they enjoy and turn it into a fundraiser by registering on The Longest Day website at www.alz.org/thelongestday.