CLEDA uses the brand “Central Louisiana: We Make Good Stuff” to underscore the critical role of manufacturing to both our past and our future. So, what do we mean by “economic development”? Professionals have debated for decades about the definition of “economic development”. The International Economic Development Council says, “Economic development can be described as a process that influences growth and restructuring of an economy to enhance the economic well being of a community.”
Major Employers
CLEDA’s work with major employers is designed to maximize the area’s business expansion and retention efforts. These efforts are paying off with the announcements of major economic development investments, which result in more jobs in the area.
Other recent major employer announcements include expansions at Crest Industries, Eclectic Products and Hayes Manufacturing. Major new location announcements include the world’s largest chip processing facility in Olla, UPS Midstream Operations in Jena, Gulf Coast Spinning in Bunkie and PaperWorks in Alexandria. CLEDA Vice President for Major Employers Rick Ranson said, “This is a really exciting time to be doing economic development in Central Louisiana. Conditions for additional growth are the most favorable I’ve ever seen.”
Central Louisiana Manufacturing Managers Council
The United States is enjoying a resurgence in manufacturing, and Central Louisiana is particularly well-positioned as a great location for smart, efficient, profitable manufacturers. Manufacturing jobs are economic drivers, jobs that export goods and services from the region while importing dollars from outside the region.
To support these efforts, CLEDA helped form the Central Louisiana Manufacturing Managers Council, whose goal is to enhance and further develop the competitive capacity of the manufacturing sector of the Central Region of Louisiana. It helps manufacturers grow and create positive operating environments. The Council also contributes to the continuous improvement of workforce development systems.
Knowledge Platforms
No region is capable of sustained economic growth beyond the capacity of its people to perform. The education and skills of our workforce represent our biggest potential and our biggest constraint.
CLEDA–along with The Orchard Foundation, The Rapides Foundation and other partners–supports the Cenla Work Ready Network, a program that links education and workforce development efforts and aligns them with regional economic needs. The network offers high school students and under- or unemployed adults the chance to earn a nationally recognized certificate that demonstrates their work-ready skills.
Another important component is creating a link between the business and higher education communities. The Central Louisiana Business-Higher Education Alliance, consisting of CLEDA, Louisiana State University of Alexandria, Northwestern State University and the Central Louisiana Technical Community College, is designed to create and sustain economic development opportunities in the region. “Our goal is to create a lasting framework for building institutional capacity and excellence so that we can continuously improve our educational outcomes in the region,” said Wayne Denley, CLEDA’s Vice President of Knowledge Platforms. “Through a regular exchange of ideas, assessing the needs of employers, and focusing curricula to meet those needs, we will have a positive impact on the quality of our workforce.”
Regional Innovation
CLEDA is also dedicated to building the region’s entrepreneurial capacity. There are more than 28 million small businesses in the United States, but that they average less than two employees per business. The key to creating jobs and wealth is to focus on small businesses with significant growth potential.
CLEDA is actively engaged in the Central Louisiana Local Foods Initiative, whose goal is to strengthen the region’s local foods economy while also increasing access to fresh foods for local residents. For a detailed view of regional food economy progress, see the February 2015 issue of Cenla Focus.
Partnerships and Networks
When Cenla Advantage Partnership (CAP) and CLEDA merged in May 2011, a great deal of attention was given to the term “Alliance” as part of the new organization’s name. By definition, very little of CLEDA’s work is carried out without partners and allies. Each project, each challenge, involves the assembly of a group of allies committed to seeing the project through.
A great benefit of this approach is that each individual partnership can be as temporary or permanent as needed. For example, a team assembled to pursue a specific recruitment will often be dismantled upon the successful or unsuccessful completion of the recruitment effort. By contrast, the development of a structure like the Manufacturing Managers Council will be as permanent as it is successful in delivering ongoing value to its stakeholders.
Key Partners and Their Roles
Ports of Alexandria, Natchitoches and Avoyelles: the presence of the navigable Red River is a critically important factor in Central Louisiana’s competitiveness. All three of these ports are active economic development partners.
GAEDA: the Greater Alexandria Economic Development Authority is a reliable, agile partner for a variety of economic development projects. GAEDA played a particularly vital role in the successful recruitment of PaperWorks to Alexandria. GAEDA’s flexibility makes it an ideal partner in Alexandria-based development.
Parish and Municipal Governments: The roles of Parishes and Municipalities vary significantly according to their own size, resources and capabilities as well as specific project needs. They are absolutely crucial with regard to infrastructure. In smaller municipalities, the mayor may be the only economic development presence in town. In larger municipalities, such as Alexandria, the role of the city as an operator of utility resources, developer of special projects like SPARC, and all-around flexibility (the City’s role in the development of a new campus for Central Louisiana Technical Community College) all highlight the City’s important role. On a smaller-town level, the mayors of Jena, Winnfield, Bunkie and Pineville have all taken vital lead roles in specific recruitments and expansions in their environs.
Chambers of Commerce and local economic development entities: The Central Louisiana Chamber of Commerce is among CLEDA’s earliest and most frequent collaborators. A significant part of CLEDA was part of the Chamber prior to its merger in 2011. The Chamber’s public affairs leadership frees CLEDA to focus on the mechanics of economic development. The Chambers in Natchitoches and Leesville also are regular partners in economic development, along with partners like the LaSalle Economic Development District, the Winn Economic Development Committee and the Concordia Economic and Industrial Development District.
Private and Public Utilities: Most industrial recruitment requires one or more utility partners. This may be through a local water district or, as in the case of Alexandria, directly through the mayor’s office and the city’s public utility operators. On the private side, this can be a natural gas supplier or, more often an electrical utility. Cleco, with its long history of regional development, is the largest and most active. Recent recruitments like Gulf Coast Spinning in Bunkie and American Specialty Alloys in Rapides would not have been possible without Cleco’s leadership and commitment.
Other State Agencies: Successful economic development often requires our region’s ability to navigate among a variety of relevant state agencies. Among these are the Department of Environmental Quality, the Louisiana Workforce Commission, the Department of Transportation and Development, and the Division of Administration.
Federal Agencies: Regional developers must engage with a range of federal agencies, prominent among them the Department of Commerce, the Economic Development Administration, the Department of Agriculture, the Corps of Engineers, and the Department of Housing and Urban Development.
Fort Polk and Fort Polk Progress: As the largest employer in the Central Louisiana region, Fort Polk’s continued vitality is of paramount importance to the region. Leadership on this important front is provided by Fort Polk Progress, England Airpark, and the Central Louisiana Chamber of Commerce.
A list of regional partners: CLEDA’s website contains a directory of important resource partners at http://www.centrallouisiana.org/economic-directory.php
It’s Not One Thing – It’s Everything
“Although I’ve enjoyed good relationships with the press, my answer to that question always seem to frustrate the interviewers,” Clinton continued. “I always answered, ‘It’s not one thing–it’s everything.
“That’s why we have so many partners making so many different kinds of contributions. For example, you can’t really build a sustainable economy without an upwardly mobile, competitive workforce. The amount you grow is limited by the amount you know. You must brand your region in an innovative way and live up to the brand. In our case, that brand is Central Louisiana: We Make Good Stuff. Similarly, you must build a robust infrastructure, maintain it, and continue to add to it. You must have regulatory and legal systems that are strong, fair, efficient and predictable. You must stamp out corruption wherever you find it. Failing at any of these things will undermine a region’s capacity to grow.
“No economic development agency in the United States has ever transformed a region. Any success that CLEDA has or will enjoy is a direct product of our ability to work with a strong network of partners,” Clinton concluded.
A Cautionary Note
All speculation about local and regional growth must be leavened by the reality that things can change. A 9/11-style attack, a major environmental crisis, etc.—anything that threatens the nation’s economy—threatens Central Louisiana’s economy.
There is a clear and present danger, however; one that is bearing down on us and could severely limit our ability to be competitive. Over the past several years, the rolling state budget crisis has resulted in massive damage to the state’s higher education resources. Additional cuts that could be made in the 2015 Legislative Session could bring growth to a halt. As noted above, a region cannot compete without a connected, relevant, constantly-learning workforce.
The region needs increased resources at Northwestern State University, Central Louisiana Technical Community College and Louisiana State University of Alexandria–not reductions. Our future prosperity demands them.